Nova Online
Tackle for the water you actually fish.
Spinning and baitcast reels, hard baits, soft plastics and the hooks, swivels and pliers that keep a day on the bank going. Every listing gives the size, the line rating and what it pairs with.
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Where most tackle boxes start
How we work
Rated honestly
Every reel and rod listing states its line rating and drag in plain numbers, so you can match gear to the fish you are after before it arrives.
Sorted for the box
Terminal tackle comes counted and sized on the pack, so a box of size 4 hooks is exactly that and a restock takes one order.
Packed to arrive ready
Reels ship boxed with a spare spool where listed, and baits travel in rigid trays so the paint and trebles arrive the way they left.